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Modern Marketing: Strategic, Digital, Fresh

Crafting More Profitable Customer Journeys
 

Brand Visibility

Can modern customers see you?
Is your brand defining your value, or merely about your services or products?  Are you gaining revenue in the modern marketplace of digital channels and places -  or are you leaving that revenue for your competitors to rake in? Let's talk about making your brand visible to today's customers.
 

Customer Connections

Are you in synch with how customers want to connect?
Digital is where we work and how we live today. It's how you  get discovered. It's how customers get to know you and trust you. It's how they expect to transact with you. It's how they refer you to others. Get relevant. A website is just so 1995. Let's craft a connection strategy that gets you in their game.
 

Modern Conversion

Is your digital footprint a profit center?
Modern business strategies hinge on online engagement that drives action.  Are your website, social media and digital channels driving profit or driving overhead?   Are they accountable for performance?  Or add-ons with no value-add?  Update your attitude about your digital channels.   Let's change the plan from engagement to outcomes.
 
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The Dish on Digital

Marketing for The Wicked Smart
Theme of the Month: The New VRM
Oct
30
You might think VRM is your company’s process or tech system for managing the contracting and invoicing of vendors, contractors, or outsources.  VRM does indeed stand for “vendor relationship... more
Oct
27
Thoughts on #VRM Day today Today in Mountain View, California a group of people whose individual names you likely wouldn’t recognize, except for one, maybe three, are gathering. They hail... more
Jun
25
  One password to access them all.   LastPass encrypts and vaults all your passwords so you only have to remember one: your LastPass password.  As you travel the... more
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