Personal canvasses, collaborative works in progress, content for frame of mind moments.

Modern Media Planning
Modern Media Implementation
Modern Media Education

MarCom:Interactive

Internet Communication and Emerging Media

8101 E. Kaiser Blvd. Suite 150

Anaheim, CA 92808

Phone: (714) 283-6203 • Fax: (714) 283-6201

www.marcominteractive.com

Modern Media Implementation

Aspects of integrating new media into your programs or campaigns are easy – for example, setting up a basic blog takes 10 minutes.

 

Then there are the parts that are complex and that take experience to get it right.   That same blog, for example, brings up issues like:

 

  • Is it really a good idea?
  • What is the best way to use it?
  • Do we build it or buy it?
  • Who’s going to do it?
  • Where’s the money in it?
  • How do we measure it?
  • What about the technology?
  • What about the legal stuff?
  • How do we to move the team from “no way” to “how did we do business without this?”

Our Modern Media Implementation services are the practical executions that get modern media working in your internal or external programs. They get you to where your audiences are. The right mix of new media will modernize your communications, create new products and services, get you more for your marketing dollar, embrace relevant audiences, and provide programs that meet modern expectations.

Modern MEDIA PLANNING & Strategies

New Media meets Old Media – drawing the right blueprint makes media work again.

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Blog Development and Design

The plan, the strategy, the technology, the graphic design, promotion, management and measurement.

Blog Policies

Blog policy consulting, policy development.

RSS & Subscription Technologies

Integrating syndication and subscription technologies into content of all kinds (it’s not just for blogs); measurement.

Podcasting Production & Distribution

The strategy, the content, the production, distribution channels, promotion and measurement.

Modern Media Relations

Blog relations, new journalism practices, content syndication, citizen journalism, consumer-generated content.

Mobile Media Programs

Content distribution, promotional strategies, direct response, measurement, mobile services and product development.

Social Networking Media & Programs

Online communities, blogs, content, service and product development, and lots more. This is the basis for most modern media.

Word-of-Mouth/Viral Marketing

Strategies, content development, measurement.

Consumer-Generated Media Programs

Citizen journalism, advocacy, buzz marketing, management.

Wiki Development and Management

The technology, collaboration strategy, content management, internal and public, measurement.

Folksonomies/Tagging

Content promotion, search engine marketing. Blog promotion and tagging strategies.

Modern Web Site Development

Web site audits, user strategy, architecture, graphic design, copy strategies and writing.

Webcasting & Streaming Audio and Video

Content strategies, content/script development, production consulting, production management, interactive webcasting, streaming audio & video hosting.

Internet Radio & Visual Radio

Consulting, content strategies, distribution, measurement.

DVD and CD Development

Content strategies, content development, graphic design, programming and production management.

Multimedia Presentations

Content strategies, content development, programming, animations, graphic design.

Video Production

Content strategies, content/script development, production management, video & audio technicians, post-production.

 

No matter what modern media you integrate into your programs, experience always makes it better. It happens that we have it.

 

We are professional communicators, marketers and technologists who have specialized in new media for more than 20 years. We have deep experience in both traditional and emerging media and that means we are realistic and practical. We want to put great programs together that delight both you and your customers. We are proud to say we have been a valuable member of our clients’ teams, bringing insights, solutions and expertise where other agencies couldn’t.

 

Start a conversation with us and get answers.